
AI-based Chatbots have become a crucial component in offering customer assistance most conveniently. Pankaj Razdan, MD & CEO, Aditya Birla Sun Life Insurance, said, “Customer convenience is a key pivot of our strategy and digitalization offers tremendous opportunities to improve how the customers interact with the life insurance category. To strengthen security and enhance customer convenience, customers instead of entering their credentials can now easily login through OTP based verification on their registered mobile number. mobile, PAN, email id, aadhaar, and address), get tax certificate, know their policy details, fund value, etc. Customers can also avail instant services like updating their profile (i.e. The new version is also capable of generating price quotes in a few simple steps making policy purchasing decisions easy and convenient. Accuracy is the hallmark of Disha 2.0 as it concisely provides the information related to the benefits of the various plans in an instant. thereby catering to the diverse needs of the existing and prospective customers. In its new avatar DISHA provides wide-ranging information on plans related to protection, health and savings etc. Loaded with a plethora of information it makes it convenient for customers to browse through relevant processes and get their queries resolved anytime from anywhere.

DISHA 2.0 is intelligent and better equipped at understanding customer’s needs and requirements. This AI enabled chat platform is available 24/7 to provide any information or service related to the Life Insurance offerings by ABSLI on a real-time basis.

without any human interventionĪditya Birla Sun Life Insurance (ABSLI), the life insurance arm of the Aditya Birla Capital Limited (ABCL), a significant non-bank financial services company, today announced the launch of a comprehensive and advanced version of DISHA. The new version is equipped to provide instant information on online plans along with generating policy quotesStrengthening security and offering hassle-free experience, customers can now login through OTP based verification on their registered mobile numberDISHA is instant and real-time in terms of answering all queries related to policy details, fund value, tax certificate etc.

Mumbai, Maharashtra, IndiaAditya Birla Sun Life Insurance (ABSLI), the life insurance arm of the Aditya Birla Capital Limited (ABCL), a significant non-bank financial services company, today announced the launch of a comprehensive and advanced version of DISHA.
